Philips Experience Design plays a crucial role in Philips' mission: to improve the lives of 3 billion people by 2030. The team of more than 500 designers in 15 studios around the world creates products, services and solutions that are truly meaningful to the people who buy or use them. Every year, dozens of iF, Red Dot and other leading international design awards are received. Especially for Dutch Design Week 2019, the Philips Museum showed a selection of recent award-winning designs. The designers offered the public a unique look behind the scenes, with an exhibition full of sketches, prototypes and design talks. This resulted in a beautiful series of blogs and videos. This week the seventh one: People Centric Community Hospital, designing a place of significant life events.
Hospitals are places where lives are born, saved and at times where life ends. In order to design a meaningful public service, we believe one has to develop a deep understanding of the character of a place, its identity, desires and beliefs of its people. Philips Experience Design was asked to provide an innovative and people-centric solution for a new specialized hospital for cardiac care in Riyadh. The goal of the design was to create an environment that is both culturally sensitive and innovative in care delivery.
The Design Team approached the challenge by exploring the hospital as a place of significant life events, similar to designing a home, neighborhood, or a city. They asked themselves why hospitals across the globe all look alike, if even though our environments and cultures are very distinct and diverse. As such, they decided to leverage a multidisciplinary team including not only architects and designers but also user and trend researchers, data analysts, anthropologists, cultural advisors, clinicians, operational and technology experts to conduct extensive qualitative and quantitative research to identify opportunity areas and critical points through a patient journey.
Using an integrated multidisciplinary approach, the Design Team were able to focus on the patient and staff experience throughout the design process and develop not only a hospital, but a vibrant healthcare system that supports the community.
Srdj Jovicic and other members of this team explain the design process in several videos.