Why do you think the juries of these professional awards appreciate Philips designs so much?
“There are various aspects. Probably the most mentioned is the innovativeness of our designs. Juries also appreciate that we truly are there for our customers and patients. Our designers work together with them to find solutions, such as Philips Sounds, one of the big winners in 2023. And then there's our focus on environment, sustainability, and governance (ESG); we received a lot of positive feedback about our sustainable packaging last year. Generally, I think it's safe to say that Philips design distinguishes itself from the competition through its human approach. For example, our MRI or CT scanners are rated as ‘warm’; the Ambient Experience, for instance, creates a calming environment for the patient, using light, sound, color, and image.”
Why is it actually important for Philips to participate in design competitions?
“Design is one of the key pillars of our reputation as a company. The fact that our designs are awarded shows that we are leading in innovation and that we innovate with an extreme focus on our customers, working from their needs. Also, these awards are a recognition from peers for all the hard work our teams put in daily. Every award again is a moment of pride. And of course, it’s a great way to attract new talent. People want to work at a place that excels in design.”
Which award is the most valuable to you personally?
“I have been involved with awards for twelve years, the absolute highlight was when we were awarded the Red Dot Design Team of the Year Award in 2022. That is simply the highest recognition you can get anywhere in the world. It was the first time in the history of the Red Dot Design Award, since 1988, that the award was given to a design team for the second time. You can imagine that this was a big decision for Red Dot. The fact that we had transitioned to a health technology company ultimately contributed positively to this decision. The jury praised Philips because we not only claim to improve the lives of billions of people, we show that we actually do it.”