Exhibition brAInpower opened by Shez Partovi with support from virtual assistant AI

On Wednesday, May 15, the founding date of Philips, Shez Partovi, Chief Innovation & Strategy Officer and Chief Business Leader of Enterprise Informatics at Philips, opened the brAInpower exhibition at the Philips Museum. This kicked off the interactive AI experience at the Eindhoven museum. For what exactly is AI, what does it mean for us and what does it offer health care?

Under the watchful eye of 125 invited guests, the exhibition was launched in spectacular fashion. Shez pounced, emphasizing that AI is already deeply rooted in our daily lives. “AI is already helping relieve pressure on healthcare. We have a tremendous opportunity to change healthcare for the better with AI.” In addition, Partovi mentioned that many people no longer read books, and therefore welcomed the existence of the Philips Museum, which celebrates the company's heritage and lays the foundation for the future.

Virtual assistant

Representatives from healthcare, education and business were especially present to attend the opening ceremony. Amusingly supported by AI, Shez spoke part of his speech fluently in Dutch, a language he does not speak, and created a work of art together with the audience. He closed with a fist bump to his virtual assistant and said:

“What can AI do for me? As a young doctor, I would have loved to have had this virtual assistant beside me. Because then again, if I’d had to make decisions under constant time pressure and responsibility, I would have asked my assistant for help in making the right decision.”

Experiencing AI at the museum

Artificial intelligence is an evolution with unprecedented opportunities. Philips has traditionally played a key role in technological advancement and thus also in the field of AI and its underlying technologies. This journey through innovations can be seen, among other things, in the exhibition. Olga Coolen, director of the Philips Museum says: “brAInpower marks not only a celebration of our past and achievements, but also the beginning of a new direction for the Philips Museum. We want to play an educational role in socially relevant debates.”

In addition, Olga explains that the museum wants to be a living room of the Brainport region, a center of knowledge and inspiration; not only for the history of technology, but also for the future. This new exhibition is a start of this.

The exhibition can be seen until the end of October this year. The museum is open Tuesday to Sunday from 11 a.m. to 5 p.m. and every first Thursday of the month until 9 p.m. During school vacations, the museum is also open on Mondays. Also, the museum offers opportunities for guided tours and educational programs.

Would you like to visit the exhibition? Read more information about exhibition here.